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Everyone knows reaching the 120-million U.S. multicultural population is critical to a brand's success, but the opportunity just got bigger. Please join Monica Gil and Vanna Tran as they show you how to capture a greater piece of the multicultural prize than you have today. They'll share:
- How multicultural success can be more cost efficient over time
- Which categories have multicultural Super Consumers - where they fall in the top 10% of households who drive at least 30% of sales, 40% of growth and 50% of profits
- How to utilize Super Geography clustering to pinpoint the most resourceful activation strategies
- How understanding the media habits of multicultural Super Consumers can drive ROI.